What’s on Your Content Plate This Thanksgiving?
As Thanksgiving approaches, we are all thinking about food, family, and of course, what will be on our plates. But when it comes to your business’s social media, there is another kind of feast you should be planning, your content mix.
If you want to make sure you are serving your audience the best this season, it is time to check what is on your social plate. Just like the perfect Thanksgiving dinner needs balance with a little savory, a little sweet, and something fresh, your content strategy needs the right mix of informational, promotional, and personal posts.
- Informational Content (The Main Course): This is the turkey, hearty, filling, and the center of your plate. These posts provide real value by educating, inspiring, or helping your audience solve a problem. Think tips, how-tos, or behind-the-scenes looks at your business or industry. The goal is to build trust and establish yourself as a source your audience can rely on for insight and guidance.
- Promotional Content (The Dessert): Sweet, tempting, and best enjoyed in moderation. It is perfectly fine to talk about your products or services, but make sure it feels helpful, not pushy. Feature client testimonials, announce a special offer, or highlight a recent success story. Just like dessert, promotional content should leave your audience feeling satisfied, not stuffed.
- Personal Content (The Homemade Sides): These are the mashed potatoes, stuffing, and casseroles, the comforting touches that make your plate feel complete. Share your story, your team, your traditions, or your community involvement. People connect with people, and this part of your content plate keeps your brand relatable and human.
Why Balance Matters on Your Content Plate
When your social media content leans too heavily on one flavor, your audience can lose interest. A plate full of promotions can feel too sales-focused, while one made up only of personal posts might lack direction. And if everything is purely informational, your brand can come across as distant or overly formal.
A balanced plate helps your audience connect with you on multiple levels. They trust you, enjoy you, and remember you. It turns casual scrollers into loyal followers and eventually paying clients. The right mix keeps your feed fresh, authentic, and satisfying.
As you plan your November content, think about what you are serving your audience. Are you offering a full, balanced plate or overloading on one dish? The best brands know how to keep their content flavorful, meaningful, and made with care.
This Thanksgiving season reminds us to slow down, reflect, and give thanks for the connections we have built. Social media works the same way. It is about relationships first and sales second. When you focus on delivering value, showing your personality, and promoting with purpose, your brand will grow naturally and authentically, just like a great Thanksgiving meal shared with those who matter most.
Happy Thanksgiving from Gracie Davidson Marketing Services!