2026 Marketing Clean Out: Start the New Year Strong
A fresh year is the perfect opportunity to clean up your marketing and start seeing real results. Just like cleaning out a closet, a marketing clean out helps you get rid of what no longer works and make room for strategies that actually deliver results. Many small businesses create a marketing plan and then either stick with it without reviewing it or abandon it entirely. Going back to the basics and taking a step back helps you see the bigger picture and makes your 2026 marketing goals achievable. It does not have to be complicated if you break it down.
Start with cleaning up your channels:
Review every platform you use. Identify which channels drive engagement and leads, and focus your efforts there. Cut out the platforms that don’t produce results to free up time and energy for what matters most and help produce better content and results.
EX: Delete unused/poorly performing social media accounts, clean up your Google Business Profile, and review advertising accounts like Facebook Ads or Google Ads.
Then audit your content and messaging:
Look back at last year’s posts, campaigns, and emails. Determine which content performed best and which messages resonated with your audience. Use this information to guide your marketing decisions for 2026. Don’t be afraid to repurpose content, but refresh it so it feels current and relevant.
EX: Check email analytics to see which topics drove traffic, review social media engagement on individual posts, and look at customer inquiries to see what people are really asking.
Finally, refresh your visuals and branding:
Outdated websites, photos, or copy can quietly hurt credibility. Make sure all visuals and messaging reflect your current business, team, and offerings. Keeping your brand fresh and polished builds trust and makes your business feel professional and approachable. New Year means updated stats and a fresh look, even if your operations haven’t changed.
EX: Update team headshots, refresh your website and social media, update branding in design templates, and replace old graphics and copy on flyers, brochures, or digital ads.
Starting 2026 with a marketing clean out is more than a refresh. It’s a chance to focus, clarify, and put plans in place that actually work. Starting the year with intention transforms marketing from a task into a growth-driving tool all year long. And of course, Gracie Davidson Marketing Services is always happy to step in and make the process even simpler.